I make boring shit interesting. Whether it's AI models, product launches, voter registration, or legislative reform, I've built a career finding unexpected angles that grab attention while landing the message.

I'm a Creative Director and Brand Storyteller who leads teams to take smart creative risks—the kind that pay off because they're rooted in audience insight, not just novelty.

My background spans comedy (Funny Or Die), tech (Microsoft), television (Discovery, Big Ten Network, TBS), and academia (lecturer at the University of Michigan). But the throughline is always the same: you'll never get the obvious idea from me, and the work will be better for it.